Spotted this Star newspaper in Malaysia. The concept seems similar to that of "Golden Rice." Maybe I missed it, but the article doesn't seem to discuss how it tastes or whether people are likely to accept it as part of their diet. USDA plant explorer in the early 20th century, David Fairchild, was constantly frustrated in his efforts to introduce new foods into the America because people simply didn't want to change what they ate.
'Super' banana to face first human trial - Regional | The Star Online