"Talk about fear-based advertising"
It is not fear based advertising to include facts about seeds, such as their non-GMO nature. It is true that there are some gardeners who wish to avoid GMO seeds, and, unfortunately, don't have the extensive factoid expertise of GMO seeds you seem to possess. Such gardeners could clearly benefit from the non-GMO label especially if they would otherwise choose to not buy seeds as their only alternative to avoid the perceived risks associated with GMO.
Many people could care less about tracking the science or political hype surrounding GMO seeds. However, many gardeners choose to avoid GMO seeds for their own personal reasons and should be given the opportunity to choose what goes into their garden.
I know I don't trust a bunch of Monsanto employed scientists motivated not by public health concerns or food safety but exclusively by profit, all other consequences be damned. Monsanto doesn't care if its product gives me cancer, it only cares about the liability of the cancer being traced back to its product. I appreciate knowing what is GMO, hybrid, heirloom, et. al. I am a consumer and I will choose what I deem an acceptable risk because such a decision is not for some marketing executive to make for me.
93 percent of Americans say they want GMO food labelled at the grocery store. Why not label seeds in a catalog too? If GMO is so safe, don't be sneaky with it, be proud of it and label it. (
Tell the FDA to label genetically engineered (GE) foods.).