bepah

Pete makes a good argument for a 'pull market'.

For those of you that do not understand a pull market from a push market, it is quite simple. In a pull market the demand for the product greatly exceeds the supply. This is often the case for fad products like 'Crocs' or Beanie Babies, and then the demand dies. However, a pull market for staples or commodities (and bananas have characteristics of both) would be the desirable condition for producers. For example, a lot of people really like Ice Cream bananas. If they made their way to the market (unlikely because of their shipping tenderness) and people found how tasty they were, demand would go up, thus causing higher prices for them, thus additional resources would be put into production by other suppliers, lowering the price,...etc.

A push market for commodities or staples makes little sense as there are always more substitutes. An example might be toilet paper that is just a little less soft but lower in price, pushed onto the market by a producer tha thought the price break could cause demand. I think most people would pay the little more for the added comfort.

So,...back to bananas. How do producers create the pull market for Cavendish substitutes?

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John Case
Rookie Gardener, Veteran Drinker