Proof:
I love a good hamburger. I can remember some hamburgers that I ate 60 years ago. So, for over 20 years, Steak 'n Shake has bombarded me with saturation advertising on TV (from an antenna located in downtown Chicago), and offered me great money saving coupons almost every week in the Sunday Chicago Tribune. And, yet, I have never been to a Steak n' Shake because 12 miles of city driving is too much.
Has anyone eaten a Steak 'n Shake hamburger? How was it?