Yeah, I've definitely noticed the effect of sunlight in bringing out the color in my SR. It was purchased from a greenhouse that had it in a dark building and was very pale initially:
Notice the green pseudostem and pale leaves with slight reddish wash
Now the same plant a month later after being moved outside:
Pseudostem is now bright red and the leaves are a dark red/burgundy. Ignore the brown dead leaf thing on the stem...shoulda cut that off before taking the picture to really show off the p-stem.
I had it inside last week cause I was away in Iowa and didn't want it to dry out. The leaf it put out while I was gone was almost entirely green....but I moved it outside again today and that leaf is already a LOT redder after being in direct sun today!!
And yeah...if anyone knows a trick to get E. Maurelii's to regain their color, please let me know...mine is not nearly as nicely colored as when I first got it