Re: Cavendish replacement efforts
How do you create a pull market for non-Cavendish types? I say the only way is for consumers to stop purchasing the Cavendish. I realize your question was how do the producers create a pull market, and since we, as consumers, are not likely to stop purchasing the Cavendish (since it's almost soley our only choice) then I just don't think it will ever happen on a large scale. The only way I can see it happening is if a massive outbreak of Panama Disease, BBTV, or Sigatoka really wipes out the Cavendish plantations and consumers are "forced" to try a new banana out of necessity. I"d prefer to have more varieties available, but if they are not I'm going to keep purchasing the Cavendish. They're better than nothing!
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